To start an online casino one should consider the four main ways:
Furthermore, online casino initiators should search game players’ tastes carefully in terms of its accordance with online gaming trends. Owners are likely to search for trend-new activities in the online gaming world along with the advancement of the technology. Setting up an online casino is far more involved than many think, and the level of cost can be frightening. However, for well-run, successful casinos the profits on offer more than justify the costs. Even a $1 million outlay could be easily recouped by a solidly run online casino within a year.
1. Design and implementation of casino software by your own forces
This way presupposes the whole process of creation, implementing and marketing performed by yourself. This can cost millions of dollars to handle the issue of starting your own online casino by yourself.
| PROS | CONS |
| 1. Full control over the casino | 1. Extremely expensive |
| 2. Source code ownership | 2. Approval from third parties necessary |
| 3. No Royalties | 3. Tough and expensive advertising and marketing |
2. Become a licensee of an online gambling software provider
This method means leasing online gambling software from a software vendor. This will be much less expensive in terms of money and effort. Usually online gambling software costs from $30,000 to $400,000 down-payment. In most cases you will be included into an already existing network, so less time and money will be spent by you. But software vendors work on a revenue share basis requiring from 30% to 70% of profits generated by you. Moreover, you’ll have to comply with certain rules set by the software vendor.
| PROS | CONS |
| 1. Less money to start | 1. No full control over the casino |
| 2. Less effort for a casino set up and advertising | 2. Necessity to comply with rules of software vendor |
| 3. No need to be approved by third parties | 3. Monthly royalties |
3. Become an Affiliate of a licensee
This option is the least expensive. This scheme works as follows: you receive a casino website and make all marketing and advertising job and receive a small percent from a licensee. The average cost of such solution is from nothing to $10,000.
| PROS | CONS |
| 1. Relative cheapness | 1. No control over business |
| 2. No responsibility | 2. Small profits |
| 3. No organization effort | 3. Full dependence on the will of a licensee |
4. Purchase Online Casino Software from a Developing Company
This option can be considered one of the best ways to start your online casino. You purchase ready-made online casino turnkey solutions from a software developer. The software is installed on your servers under the domain name you choose. All technical aspects like server configuration, software customization, design, and payment systems implementing is done for you by the developing company. The approximate cost of the solution is $60,000-$500,000. After you have purchased you casino you are provided with control and management tools and become the only owner of an online casino with no revenue share necessity.
| PROS | CONS |
| 1. Full control over the casino | 1. Full responsibility |
| 2. No Royalty payments | 2. Licensing procedure done by yourself |
| 3. Custom made solution | 3. More effort on marketing |
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